Blog — pride

More Than a Clothing Label "Brand"

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More Than a Clothing Label "Brand"

For our first blog post, we thought it would be fitting (pardon the pun) to highlight the importance of identity. As humans, we have an innate desire to know our origin, and being in touch with one’s cultural identity is important. DNA tests and the likes are popular, as people are on a quest to find their roots. When we are not in touch with our heritage it is easy to feel lost and confused. We believe that being in touch with one’s identity is essential in shaping how we live and interact with others. This brand has been a...

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