Blog — yoruba

Our First Three Months Vol 2: Let's Go, Fashion Show!

africa afrofashion celebrate creative culture diaspora entrepreneur fashion heritage history identity inspiration intercultural lifestyle milestones motivation nigeria origin passion roots startup swag thatlove work yoruba

Our First Three Months Vol 2: Let's Go, Fashion Show!

Creative. Diverse. Inspiring. Educational. Fun. The atmosphere was magic at University Fashion Week – SFU, being surrounded by emerging designers, models and students passionate about creative expression with a social conscience. The focus of the 3-day event was ‘Strength in Cultural Diversity’, no we didn’t come up with the theme! But, it worked out nicely for us given the concept behind our brand. Day 1 – Designer Panel: Speaking on the designer panel was exciting because we got to interact with the audience and learn about other local brands. It was fun to answer questions and share the vision for...

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More Than a Clothing Label "Brand"

africa celebrate creative culture diaspora entrepreneur family fashion flair greek heritage history ibadan identity inspiration intercultural lagos lifestyle marriage motivation nigeria origin passion portugese pride roots startup swag vacation work yoruba

More Than a Clothing Label "Brand"

For our first blog post, we thought it would be fitting (pardon the pun) to highlight the importance of identity. As humans, we have an innate desire to know our origin, and being in touch with one’s cultural identity is important. DNA tests and the likes are popular, as people are on a quest to find their roots. When we are not in touch with our heritage it is easy to feel lost and confused. We believe that being in touch with one’s identity is essential in shaping how we live and interact with others. This brand has been a...

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